Pakistan Advertising Association protects and promotes the well being of advertising, as such it exists to provide a coordinated service in the interests of its membership i.e. the individual agencies that make up this large, diverse and competitive business.

Its key objectives are to elevate the stature of advertising and marketing communication industry, provide advertising professionals with a collective voice and nurture talents and creativity.

To take all steps which may be necessary for promoting, supporting or opposing legislatives and other measure affecting the Advertising Industry and to make representation to local, provincial and central authorities on any matter connected with advertising and interests of its members.