S.M. Shahid is one of the founding figures of Pakistan’s advertising industry and a long-standing member of PAA. He led Oscar Advertising for decades and is also a noted author and musicologist, having written several books on classical music. His contributions continue to inspire generations of advertisers and creatives.

To honor his contributions we present to you Timeless Ad Tales;

PAA Rewind: From the archives of PAA, entrusted by S.M. Shahid.